BALI, RAKYAT NEWS – Bali is set to become a major hub for medical aesthetic tourism in Southeast Asia with the recent topping-off ceremony of Bluecross International, a state-of-the-art medical aesthetic center.

The facility, located in the Sanur Special Economic Zone (KEK), will feature world-class services in plastic surgery, aesthetic treatments, hair transplantation, and stem cell therapy for anti-aging.

The ceremony, which took place on November 16, 2024, was attended by key figures including Dony Oskaria, the Deputy Minister of State-Owned Enterprises (BUMN), and Christine Hutabarat, the President Director of PT Hotel Indonesia Natour (InJourney Hospitality). Rudy Surjanto, the Director of PT Bluecross Medika Internasional (BMI), also participated in the event, highlighting the facility’s potential to position Bali as a prime destination for high-quality medical aesthetics.

Bluecross International is designed as a Centre of Excellence, with up to 20 specialized clinics offering services such as plastic surgery, body contouring, medical aesthetics, and anti-aging therapies.

The center aims to cater not only to local patients but also to international clients seeking advanced cosmetic and medical care. This move responds to the growing demand for global-standard aesthetic services, especially as more than 2 million Indonesians traveled abroad for medical treatment in 2022, spending around USD 10 billion.

Christine Hutabarat emphasized that the collaboration between Bluecross International and KEK Sanur is a key step toward realizing the vision of turning the area into a “World-Class Medical & Wellness Destination.” She expressed optimism that this partnership will foster a sustainable medical tourism ecosystem, boosting Bali’s economy and reinforcing Indonesia’s position in the global medical tourism market.

The Bluecross International facility spans 10,000 square meters across four floors. The building includes a main lobby, VIP lounge, pharmacy, restaurant, café, auditorium, and meeting rooms on the ground floor. Clinics from around the world will occupy the first three floors of the annex building, with a total of 26 patient beds on the second floor, including two presidential suites. The center also boasts nine operating rooms that meet international hospital standards.

This integrated medical tourism center will provide a seamless experience for both local and international clients looking for top-tier aesthetic treatments in Bali. By combining cutting-edge medical technology with expert care and the natural beauty of the island, Bluecross International offers a unique blend of wellness, beauty, and exotic appeal that will attract clients from Asia, Australia, and beyond.

Rudy Surjanto, Director of PT Bluecross Medika Internasional, stated that the establishment of Bluecross International will not only expand the scope of aesthetic services in Bali but will also allow clients to celebrate their beauty and well-being. The center will offer personalized treatments guided by leading specialists in the field, ensuring that each client receives the highest standard of care.

The opening of Bluecross International is expected to significantly impact Bali’s tourism and health sectors, as it positions the island as a premier destination for medical aesthetics. This development comes at a time when medical tourism is on the rise globally, and Bali is poised to capture a substantial share of this growing market.

Bluecross International is committed to delivering exceptional care that adheres to international standards of excellence in service, technology, and patient satisfaction. The center’s opening will reinforce Bali’s status as a world-class destination for medical aesthetics and wellness tourism. (Uki Ruknuddin)